“Green Slogans and Gray Behaviors” A Coined Expression Beyond Greenwashing in the Context of ESG and Sustainability

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Published: Jul 10, 2024
DOI: https://doi.org/10.56166/remici.v3n181124
Keywords:
ESG Gray Behaviors Green Slogans Greenwashing Sustainability

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Annibal Gouvêa Franco
UEMG
https://orcid.org/0009-0006-9134-300X
Melissa Marcílio Batista
Faculdade Iguaçu
https://orcid.org/0009-0008-3556-8479

Abstract

This article investigates the discrepancy between companies' sustainability communication and their actual practices, introducing the expression "Green Slogans and Gray Behaviors." Coined by the authors, this expression goes beyond Greenwashing by capturing the complexity of corporate actions that oscillate between idealized statements and real behaviors. The research includes a qualitative theoretical review on Greenwashing, ESG, and sustainability, as well as the analysis of real company cases. The results highlight the need for a genuine commitment to sustainability, emphasizing the importance of transparency and authenticity in business practices. The critical analysis of corporate strategies from this new perspective allows for a more accurate assessment of organizations' commitment to sustainability.

Article Details

How to Cite
FRANCO, A. G.; BATISTA, M. M. “Green Slogans and Gray Behaviors” A Coined Expression Beyond Greenwashing in the Context of ESG and Sustainability. Revista Eletrônica Multidisciplinar de Investigação Científica, Brasil, v. 3, n. 18, 2024. DOI: 10.56166/remici.v3n181124. Disponível em: https://remici.com.br/index.php/revista/article/view/402. Acesso em: 5 oct. 2024.
Issue
Vol. 3 No. 18 (2024): Dossiê Julho - Dezembro
Section
Artigos
Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

Author Biographies

Annibal Gouvêa Franco, UEMG

Master's in Design (Design, Innovation and Sustainability) from UEMG. MBA in ESG and Innovation (Faculdade Iguaçu). Arts teacher at SEE/MG. - Has experience mainly in the areas of Visual Arts and Design, Education, Materials and Sustainability.

Melissa Marcílio Batista, Faculdade Iguaçu

Graduated in Management Processes from Universidade Santa Cecília (2023). She has professional experience in the area of Administration/Management and Business Legalization. Academically, she is specializing in areas involving Management, ESG and Innovation, and Sustainable Design.

References

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