Comparative analysis between the fictional series The Big Bang Theory and 3%: contributions and possibilities for use in scientific dissemination

Abstract

Scientific Dissemination (SC) presents itself as an area of knowledge in constant transformation that follows the possibilities existing in society in order to overcome scientific contents from the restricted barriers of the institutions responsible for the production of science, bringing this knowledge closer to the population. Currently, digital resources, including audiovisual resources, are increasingly present in the daily lives of individuals, allowing the use of different strategies for CD. Series are an audiovisual product that is widely accepted by the population and provides a link of continuity with interesting public evaluation metrics for scientific approaches. The present study selected the fictional series with scientific content The Big Bang Theory and 3%, carrying out a comparative analysis of their main characteristics and discussing some scientific content present. As a reference, we followed the comparative analysis methodologies established by Westerkamp and Carissimi (2011) and Silva (2020). It is clear that the series present, within their peculiarities, important potential for DC in the scope of presenting concepts, reflections and realities of scientific practice. It is recommended to investigate more audiovisual works with the prerogative of evaluating the contribution of DC, aiming to expand the horizons of reach and bring the scientific environment closer to different audiences.